AgeCheq was founded in 2013 to provide tools that help mobile device users manage their private data that is captured, stored and even provided to third parties. Our initial focus is on facilitating compliance with the recently updated Children’s Online Privacy Protection Act (known as COPPA).
COPPA was originally passed in 1998 to protect children under the age of 13 as they used the Internet, and it was revised in 2012 to extend its privacy protections to mobile apps and games. In force since July 1, 2013, the updated COPPA addresses the explosive growth of online data collection, behavioral marketing, and the ubiquitous use of tablets, smartphones and other mobile devices by young children. Any app or game that could be reasonably used by children aged 13 or younger must be COPPA compliant. Penalties for non-compliance include fines of up to $16,000 per user.
AgeCheq’s service dramatically reduces the effort required to comply with the COPPA rules for both parents and publishers. The service is platform-agnostic and can be integrated into an existing app, tested, and posted to the app store within a day.
For parents of children under 13, AgeCheq provides a single-sign-on dashboard where they can easily see, and approve or disapprove of what is going on behind the scenes in the mobile games their children use. Parents are invited to use AgeCheq at no charge.
According to AgeCheq’s founder and CEO, Roy Smith “The process of validating a parents’ ID, providing complete disclosures that parents can understand and gaining app approval are completely new friction points for app and game publishers. Implemented poorly, these friction points could reduce game play and limit monetization, yet they are required elements for COPPA compliance. But there’s an even bigger problem to avoid: If each publisher were to create their own unique verification system, parents would quickly tire of validating their identity over and over. The mobile app industry requires a single, simple-to-use system that facilitates COPPA compliance for both publishers and parents, and that is exactly what AgeCheq is.”
The Application Developers Alliance is an industry association dedicated to meeting the unique needs of developers as creators, innovators, and entrepreneurs. Alliance membership includes more than 25,000 individual developers and more than 135 companies. We aim to be the rising tide of the industry, to deliver essential resources, serve as a collective voice on policy issues, and act as the connective tissue in the app ecosystem. AgeCheq is a proud member.